Toyota Infinite Runner Game

Game Design

In order to promote the release of the 2019 Toyota Corolla, Toyota partnered with Snapchat & AvatarLabs to create a pixel/vintage inspired mobile game. As the lead art director, I was responsible for the overall aesthetic of the game. I illustrated the environment including cars, roads and obstacles. Additionally i worked with the motion team as well as developers, along with my creative director, connecting all the creative dots together.

Client: Toyota
Services: Art Direction, Game Design, Pixel Illustration
Agency: AvatarLabs