Adidas & Dick’s Sporting Goods partnered with SnapChat & AvatarLabs to launch its first sponsored, shoppable 8-bit mobile game on the app, per Engadget. The game, called “Baseball’s Next Level,” allows players to play as MLB athletes who are each wearing their own limited-edition cleats from the Adidas 8-bit collection, which Snapchat users can then purchase directly within the game.
As the creative lead, I was responsible for the overall aesthetics of the game, the user experience, as well as the player animation. I worked with developers and motion designers, making sure the brand and campaign met client expectations.
