The Hemp Co

Art Direction, Social & Paid Ads, Print, Visual Merchandising, Key Art Creation

Concepted, planned, and executed print, paid digital, and social campaigns for The Hemp Co., a Select brand. Led creative for their THC-infused beverage and gummy lines, developing bold key art and scroll-stopping visuals, often working with limited assets. Art directed product and lifestyle photoshoots to support campaign needs. Partnered closely with brand, digital, and visual merchandising teams to bring everything to life across channels. Adaptable, hands-on, and resourceful from start to finish.